White-label ad operations · Campaign fulfillment
The ad ops team behind your brand.
Full-service digital ad fulfillment for agencies and media companies. From trafficking to reporting, we execute every campaign with precision and speed — invisibly, under your name.
Illustrative order
One team, every channel
- Google Ads
- YouTube
- Meta
- TikTok
- X
- Snapchat
- DV360
- The Trade Desk
- Amazon DSP
Who we work for
One back office for everyone who sells media.
You own the client relationship. We own the execution. Everything we deliver carries your name, not ours.
01 / Agencies
Add channels without adding headcount.
We embed as your white-label ad ops team. Your strategists keep the client; we traffic, QA, optimize and report — under your brand.
- Your logo on every dashboard, report and wrap
- Search, social, programmatic, CTV and DOOH
- Scale for peak season without a hiring cycle
02 / Broadcast & media groups
Sell digital alongside your airtime.
Your sellers bring the order; we build it, launch it and prove it. TV and radio groups offer a full digital menu without standing up an ad ops department.
- An order-to-delivery workflow sellers can follow
- Budget, spend and delivery reporting by market
- Brand safety and viewability controls on every buy
What we do
Every layer of ad fulfillment, handled.
We execute campaigns across every channel while you focus on clients and growth.
Ad trafficking
Campaign setup and trafficking across all major DSPs, SSPs and ad servers. We handle the complexity so your team can focus on strategy.
Unified reporting
Consolidated cross-channel dashboards with real-time data pulls. Delivery, performance and pacing in one view.
Campaign optimization
Data-driven bid adjustments, audience refinement and creative rotation to hit your KPIs every time.
Creative management
Organize, QA and version-control every creative asset. Specs are verified before any unit goes live.
Multi-platform support
Display, video, CTV, social, native and DOOH. One team, all channels, no platform silos.
Workflow automation
Automated pacing alerts, billing reconciliation and end-of-campaign wrap reports. Cuts manual overhead by 70%.
The process
Live in three steps.
From onboarding to your first campaign going live — built for speed without giving up quality.
Onboard & integrate
Connect your ad server, DSP and data sources. We configure your workspace and validate every integration end to end.
We traffic & manage
Send campaign briefs and creative. Certified ad ops specialists handle trafficking, QA and launch across every platform.
Optimize & report
Real-time dashboards, automated alerts and wrap reports in your inbox. We optimize continuously to protect delivery and performance.
Our solutions
One partner. Every channel.
From search to streaming, display to digital out-of-home — pick a channel to see what we run.
Google Ads · Search · Display · Shopping
Full-funnel campaign execution
From keyword strategy to bid management, we traffic and optimize Google campaigns with the precision your budget demands. Every impression accountable.
- Search, Display, Performance Max and Shopping campaigns
- Smart bidding, audience layering and negative keyword management
- Google Analytics 4 and Campaign Manager 360 integration
- Daily pacing reports and weekly optimization reviews
YouTube · Video · Awareness · Reach
Video advertising at scale
Reach audiences where they are watching. End-to-end YouTube setup, from skippable pre-rolls to Masthead placements, with creative sequencing that drives results.
- TrueView in-stream, bumper, non-skippable and Masthead
- Targeting by intent, demographics and custom segments
- Creative sequencing and brand lift measurement
- VCR, CPV and reach optimization across campaigns
DOOH · Out-of-home · Programmatic
Digital out-of-home campaigns
Bridge the physical and digital worlds. We traffic programmatic DOOH across billboards, transit, retail and venue screens, with real-time creative flexibility.
- Programmatic DOOH via Vistar, Broadsign and Place Exchange
- Billboard, transit, retail and venue screen formats
- Geo-targeted delivery with weather and time triggers
- Real-time creative swaps without campaign restarts
OTT / CTV · Streaming · Connected TV
Reach cord-cutters at scale
Meet audiences on Roku, Hulu, Peacock, Amazon Fire TV and beyond, with targeting that rivals the best of digital.
- Roku, Hulu, Peacock, Amazon Fire TV and more
- Household-level targeting with first-party and ACR data
- Pre-roll, mid-roll, pause ads and interactive overlays
- Cross-device attribution and reach/frequency controls
Programmatic · Display · Video · Audio · Native
Precision at every bid
We operate across DV360, The Trade Desk and all major DSPs to traffic display, pre-roll, audio, native and rich media with tight audience controls.
- DV360, The Trade Desk, Xandr, Amazon DSP and more
- Display, native, rich media and high-impact formats
- Programmatic audio across streaming, podcasts and digital radio
- PMP deals, guaranteed inventory and open auction
- IAS / DoubleVerify brand safety and viewability controls
Social · Meta · TikTok · LinkedIn · Reddit
Where your audience scrolls
From Meta Reels to TikTok In-Feed to LinkedIn Sponsored Content, we traffic and optimize paid social on every platform your audience uses daily.
- Meta (Facebook and Instagram), TikTok, LinkedIn and Reddit
- Feed, Stories, Reels, in-feed video and Sponsored Content
- Lookalike, retargeting and custom audiences
- Creative A/B testing, ROAS optimization and catalog ads
Email marketing · Campaigns · Automation · CRM
Owned-audience revenue
Turn your client's list into a dependable revenue channel: campaigns and lifecycle automations, from design and segmentation to deliverability, under your brand.
- Campaign builds, newsletters and promotional sends
- Lifecycle automation, drip sequences and triggered flows
- Segmentation, A/B testing and deliverability management
- Klaviyo, Mailchimp, HubSpot, Braze and major ESPs
Ready to scale your ad operations?
Join 100+ media companies and agencies who trust Factor42 to execute their campaigns with speed and precision.